Oops...
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Microsoft
has also managed to upset women and entire countries.
A Spanish-language version of Windows XP, destined for
Latin American markets, asked users to select their gender
between
"not specified,"
"male"
or
"bitch,"
because of an unfortunate error in translation.
Source:
SFGate.com, 8/04
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not
again...
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| Will
Volkswagen Lose Its Cojones? |
Cojones
is a Spanish word that means, literally, testicles. In
the U.S., however, it's a sort of catchall term for daring.
That's approximately what Volkswagen was going for in a
blunt black and white billboard featuring its GTI 2006
model accompanied by two words in big, bold letters
-- "Turbo-Cojones."
But the campaign has boomeranged, with Volkswagen taking the billboards
down in three cities after they quickly generated a firestorm in Cuban-dominated
Miami. "In English, Turbo-Balls might not sound so offensive," says
Luis Perez Tolon, an instructor at Miami-Dade College who supervises a
writing program for Spanish-language network, Telemundo. "But
in the Spanish-speaking community, it will always have a vulgar connotation." |
The
Wall Street Journal
March 17, 2006 |
Profit
from our passion.
|
Articles of Interest |
Marketers
looking to reach a lucrative swath of the U.S. Hispanic
population need to rethink their pitch. -
2006
Marketing to the Hispanic Market - 2006
Tampa
Bay, The region's Latino presence has contributed
to a surge in population in recent years - 2006
LATINOS:
Rising numbers, rising voices - 2006 |
|

Majority of States See Increase in
Minority Populations, Census Reports
Tuesday , August
15, 2006
WASHINGTON — America's growing
diversity has reached nearly every state.
From South Carolina's budding immigrant population to the
fast-rising number of Hispanics in Arkansas, minority groups
make up an increasing share of the population in every state
but one, according to figures released Tuesday by the Census
Bureau.
"
This is just an extraordinary explosion of diversity all
across the United States," said William Frey, a demographer
at the Brookings
Institution, a Washington think tank. "It's
diversity and immigration going hand in hand."
West Virginia is the exception, with its struggling economy
and little history of attracting immigrants.
Frey said states that attract large numbers of immigrants
can consider it a "badge of economic success." There
have, however, been backlashes.
"
In some places it will be awhile before they are accepted
by the locals," Frey said. "All we have to do
is look at this immigration debate."
Immigration policy is a big issue in this year's midterm
congressional elections, and the new data help explain
why. Immigrants — legal and illegal — make
up a growing portion of the population in 46 states and
the District of
Columbia. Nationally, they went from 11.1 percent of the
population in 2000 to 12.4 percent last year.
The 2005 figures are from the Census Bureau's American
Community Survey, which is replacing the "long form" on
the 10-year census. Starting this year, the annual survey
of
about 3 million households provides yearly data on communities
of 65,000 or larger. By 2010, it will provide annual multiyear
averages for the smallest neighborhoods covered by the
10-year census.
The data released Tuesday cover, race, immigration, education
and age characteristics. Economic and housing data will be
released in the coming weeks.
The survey, which cost $170 million in 2005, has limitations.
For example, only people living in households were surveyed.
That excludes the 3 percent of people who live in nursing
homes, hospitals, college dormitories, military barracks,
prisons and other dwellings known as group quarters.
Also, the numbers for Gulf Coast states do not reflect the
effects of Hurricanes Katrina and Rita, which scattered hundreds
of thousands of people last year.
Among the findings:
— Education levels increased in every state from 2000 to 2005.
Nationally, the share of adults 25 and older with at least
a high school diploma increased from 80 percent to 84 percent.
The share of adults with at least a bachelor's degree increased
from 24 percent to 27 percent.
—
Every state is getting older. Nationally, the median age — the
one at which half the population is older and half is younger — went
from 35.3 in 2000 to 36.4 last year.
— Hispanics increased their hold as the country's largest minority
group, at 14.5 percent of the population, compared with
12.8 percent for blacks.
Hispanic is a term for people with ethnic backgrounds in
Spanish- speaking countries. Hispanics can be of any race,
and most in the U.S. are white. When demographers talk about
the shrinking percentage of white people in America, generally
they are talking about whites who are not Hispanic.
—
Such whites are a minority in four states — Hawaii,
New Mexico, California and Texas — and the District
of Columbia. The share of white people fell below 60 percent
in three other states — Maryland, Georgia and Nevada.
Nationally, non-Hispanic whites make up about 67 percent
of the population, down from 70 percent at the start of
the decade.
California, New York, Texas and Florida have the nation's
largest immigrant populations. The new data show that immigrants
will travel beyond those states if there are jobs available.
South Carolina's immigrant population grew by 47 percent
since 2000, more than any other state. Hispanics grew by
48 percent in Arkansas, the most of any state.
Michael MacFarlane, South Carolina's state demographer, said
immigrants and Hispanics were attracted by a healthy economy
that offered jobs requiring few skills.
"
They are in all sorts of construction, food processing, service
jobs, the whole spectrum, where they used to be primarily
in agriculture," MacFarlane said.
West Virginia, meanwhile, was one of only two states in
which the percentage of white people grew. The other was
Hawaii,
where whites are an increasing minority.
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